Writers, Don't Be Vain

by J. Lea López

One of the questions and concerns I see most often over at Agent Query Connect is that of vanity publishing. An author is excited that they found PayMe Publisher online, and this is finally their chance at publication! So they ask the AQC community for any personal advice or recommendations regarding this publisher. Usually it takes only a quick look at the publisher's website for another member or moderator to realize that PayMe Publisher is a vanity press. If you've been reading my posts for any length of time, you know that I'm not usually one to make always or never statements, but here's where I make an exception. When it comes to vanity publishers, don't do it.

Money flows to the author

This is a basic tenet of publishing. In traditional publishing, the publishing house may or may not pay an advance, but they pay the author royalties on book sales. They do not charge the author upfront fees for editing or marketing or anything like that. They are invested in the success of your book, and they take a cut of your royalties to pay for those services and hopefully make a profit upon publication.

Vanity publishing operates in the exact opposite way. The fictional PayMe Publisher mentioned above will have publishing packages that include a lot of official, fancy, and impressive sounding things that might sound, to a writer, like everything you could ever ask for from a publisher. Those packages also come with a hefty price tag, and they're couched in the typical sales language where you can upgrade to an elite or gold level package for even more stuff! You end up paying the publisher to publish your book. There is no submission process usually. They will take any book given to them and publish it. Once you pay for your package up front and your book is published, PayMe Publisher will continue to take a percentage of your royalties, and that percentage is often the same as if you'd been traditionally published. So you're getting the same percentage of sales as with a traditional publisher, but you've also paid a nice chunk of change to the vanity publisher up front. So what exactly have you gotten for that money? Nothing that you couldn't have gotten for free with a traditional publisher.

This doesn't even begin to touch on the sometimes terrible contracts you have to sign with vanity publishers, or the predatory practices of some vanity publishers like Author Solutions. I highly recommend David Gaughran's blog for a ton more info on Author Solutions and why you should steer clear.

Self-publishing "services"

With the rise of self-publishing, there has also been a rise in companies offering self-publishing service packages to assist authors who want to go that route. Unfortunately, many of these are simply vanity presses in disguise. You still pay a big chunk of money for the same types of services (book formatting and cover design, mostly, but they'll break that out into all the small individual parts so it sounds like you're getting more for your money), and your ISBN will still be branded with that publisher's name, you may not get editing services for what you're paying (such as with Writers Digest's Abbott Press), and many of them will still take a portion of your royalties for the length of your contract.

I've heard some people try to equate self-publishing with vanity publishing simply because the author is paying out of pocket for the necessary services. I'd like to give those people a swift kick where it hurts, because it's not the same thing. If you want to self-publish, you are going to pay out of pocket for editing, proofreading, cover art, and so on. But when you truly self-publish, you are your own publisher, and you are not obligated to those service providers once the transaction is complete. A publisher pays their cover designers and editorial staff and others up front, too, without waiting for royalties on the book. The lines may be a bit blurry since you and the publisher are the same person when you self-publish, but that is the same function you are performing when you pay for services. Once those services are complete, you, as the self-publisher, receive all profits from the sale of your books (minus and percentages withheld from distributors or retailers).

So let's recap.

Traditional publishing = Publisher covers all upfront production costs, then takes a percentage of royalties for the length of your contract to cover those costs and make a profit. You may get an advance, and then you earn a percentage of royalties after the amount of that advance. You pay nothing out of pocket.

Self-publishing = You act as your own publisher. You pay one-time fees to contractors for your editing, cover art, and other production costs. You retain all monies paid to you by retailers. You pay contractors once for the same services a traditional publisher pays their employees to perform. After that, you pay nothing out of pocket.

Vanity publishing (and many self-pub service companies) = You pay them for production costs, like book formatting and design. You may or may not receive editing as part of your package, so you pay for editing. Once they have done everything they said they would do for their fee, you continue to pay them a percentage of royalties for the life of your contract.

Vanity publishers are counting on you to be uneducated about the way publishing works, or impatient to wait for traditional publicaiton, or too scared/unwilling/busy to learn how to shop for quality contractors to do the work needed to help you self-publish. Then they present their pretty packages and say, "Here, we'll do it all for you.. for a price." But for the most part, that price is not worth it.

I know that as authors, seeing your name right there on your book, which is for sale at all major retailers is an intoxicating thought. But don't rush. Don't be vain. Don't fall prey to vanity publishing.

J. Lea López is an author who strives to make you laugh at, fall in love with, cry over, and lust after the characters she writes. She also provides freelance copyediting focused on romance and erotica as The Mistress With the Red Pen. She welcomes online stalkers as long as they're witty and/or adulatory. Kidding. Maybe. Check for yourself: Twitter, Facebook, Blog.

Calling It Off: when snow and writing rejections get the best of us

by Cat Woods

Last Tuesday night dumped a few inches of light, fluffy snow on us. Right on time Wednesday morning, the snow plow cleared our cul-de-sac. It's blade, grating over the tarred road like a mechanical monster sharpening its claws, woke me before my alarm did. Interestingly, school was two hours late.

Then the wind kicked up, visibility plummeted and my neighbor's seven foot high fence disappeared behind a mountain of snow on Thursday morning. Despite the snow plow not even hitting our street until nearly 10:00am (and then getting stuck in the enormous drift), school was right on time.

Who makes these seemingly opposing calls? I wondered. What are they seeing that I'm not? Why one day and not the other? I mean, seriously!

If you've ever submitted a manuscript for publication, the same questions have likely plagued your mind. Especially after you open the covers of a newly printed magazine and find someone else's story where yours should have been. Book store shelves and cyber shops are filled with books an editor accepted despite rejecting yours.

And the question remains, "Why? Why them and not me?"

Why one late start and not the other?

Unless--and until--we are in the position to make those calls, we can only live with the consequences of those decisions. Good, bad, or indifferent, a call is a call.

However, writers do have a little more say than students when it comes to the seemingly random actions of the powers that be.

• We can keep working on the same manuscript, polishing, revising, editing and polishing some more until we find what works for the market(ing department).
• We can begin a new manuscript that takes into account information we've received from outside sources--such as personalized rejection letters, critique partners, member experiences at sites like AgentQuery Connect and/or writer's magazines and conferences.
• We can self-publish.
• We can take a break from our passion and come back to it with fresh eyes down the road.
• We can keep learning, keep working and keep honing.
• Or, we can trunk our writing altogether and take up snow sculpting.

Have you ever been tempted to call it off completely, or do you have too much respect for your time, effort and education to toss in the towel and bundle up? What tips and tricks do you find helpful when it's just too hard to slog through another storm? How do you stay motivated when you've been passed up yet again on the "perfect project?" Better yet, how do you use this experience to become a better writer?

Curious minds want to know.

Cat Woods has allowed herself a late start or two in her lifetime of writing. She's long learned that writing is a journey and as long as you keep your eyes (and cars) on the road goal, you'll eventually reach your destination. For more of Cat's musings, check out her blog--Words from the Woods. For her actual published words, visit your nearest Amazon.com and pick up the Seasons Series of anthologies from Elephant's Bookshelf Press. And if you're really patient, you'll find her children's writing in Tales from the Bully Box and Abigail Bindle and the Slam Book Scam, both slated for release in 2014.

Birth of a Self-Published Print Book

by J. Lea López

It was painful. It was emotional. There were thoughts of "why am I doing this again??" There may have been some crying.

No, I'm not talking about childbirth, I'm talking about book birth.

I've been quiet on the FTWA blog for a bit, partially due to life and partially due to fighting with the formatting for my novel, which I self-published in ebook format at the end of May. This past Sunday, five and a half months after the ebook was published, I submitted the FINAL corrected file for the paperback edition to Createspace to be approved and distributed. I'd researched the digital side of self-pubbing a lot more than the POD side before I released my novel earlier this year. I thought digital would be so much more difficult than print. Boy, oh boy, was I ever wrong.

All I Wanted Was a Font!

I didn't think I was being unrealistic or overly fancy. I wanted a cohesive look to the print book, so I thought it would be nice to use the title font from the book cover as the font for the title page and chapter headings in my book. It's not an ornate font, but it is one that I had downloaded and installed. Here, take a look:

Nothing crazy. But that font caused 90% of the frustration I experienced with my formatting issues. This post isn't specifically about my formatting process or how I overcame this issue (in short, I had to create images of the text for each heading and use a different program to edit the PDF and insert the high-resolution images) but more about how self-publishing means YOU have to deal with every book birthing pain, from the sleepless nights with baby worries on the brain to the smallest of contractions to the aftercare for the episiotomy (if you don't know, don't Google) you'll need when your baby almost literally rips you a new one in the process of trying to make its way into the world.

It was my decision to use this particular font, and it was my months-long headache to deal with when it wouldn't properly embed into the file. It was my stubbornness that wouldn't let me just change the damn font and be done with it. No way. If I was gonna have this baby, I was gonna do it my way.

You Want Me to Decide WHAT?

My ebook was pretty much no-frills, basic formatting, to help ensure a good reading experience across all readers. With a print book, however, there are suddenly a WHOLE LOT of things to consider that I never would have considered before I started the process. And since there is no publisher (but yourself) there's no book designer (but yourself) or typesetter (but yourself). Which can be a lot of fun, but can also be overwhelming.

You'll make decisions that look good on screen but will horrify you once you have a printed proof in your hands. You'll agonize for hours over which font to use for your text. You'll scrutinize everything because you have to. It's like you have this awesome baby and you want to dress it in pretty clothes, put cute bows in its hair and coordinate its outfits with those bibs that have clever sayings. Who knew there were so many choices? Here are some of the things I never would've thought to look for until I saw them:

• I really like how my name looks in Palatino Linotype, and not so much in other fonts.
• I didn't like how my entire book looked in Palatino Linotype, so I used something else. Turns out I'm picky about the way lower case a and g look, among other letters.
• I loved everything about my chosen font (Constantia, 11pt, in case you're wondering) EXCEPT for the way it squished together the G and the A in Gary, the name of one of my characters. So I had to manually adjust the spacing on those two letters for every. single. occurrence.

Damn you, Gary. Damn you.

• Do I want my chapters to start this far down the page? How about this far? No, maybe this far?
• Do I want to start every chapter on an odd page, or do I want to continue them immediately on the following page? 
• Even if no one can agree on what's a widow and what's an orphan, when blogs advise you not to use Word's widow and orphan control, they say that for a reason. DO NOT USE IT!

WTF Microsoft Word! That's hideous!

• About 50 pages into manually adjusting paragraph spacing to eliminate widows and orphans, I began to question my own tolerance for the buggers. (Hint: I care more about how the tops of pages look than the bottom, and if a sentence extends 3/4 of the way across a page, I'll probably leave it be.)
• Do I like the copyright page immediately on the back of the title page? Turns out, no. I hate it. Who knew?
• Do I want my acknowledgments page in the beginning of the book or at the end? (For me, at the end.)
• My book ends on an even (left-hand side) page. Do I want the acknowledgements on the next odd (right-hand page) or should there be a blank page in between? YES I ACTUALLY DEBATED THIS!

Who Can I Pay to do This? Please, Take My Money!

Hiring out steps you can't or don't want to complete is always an option when you publish on your own. But that presents its own challenges. Where to start looking? How do I know they're good? Where's the fine line between affordability and risking "getting what you pay for"? The few times I started searching the Web for someone to do interior book formatting for print, I was only able to find ebook designers. Plus I didn't want to spend another five or more months researching and vetting (and saving up the cash) for someone to do the job for me. I knew I could figure it out if I just stuck with it. And I did. But boy was it exhausting.

All Hail Traditional Publishing!

Okay, not quite.  You'll never hear me say that one type of publishing is better than the other, although I think some people have been expecting that from me ever since I first expressed enjoying both the self-publishing process and the results I've been getting. I've been having a lot of fun, and I certainly do not mind those royalty checks showing up in my bank account every month. I even surprised myself by formulating a plan to finish and self-publish a WIP that I was previously sure would be THE ONE to land me an agent. I'll do a print version of that one, too, even though it makes me a little nervous. At least now I know to start working on print options long before I did this time around.

But yes, I do still want to go traditional with some future titles, for varying reasons. Honestly, though? Screw the barely-there marketing assistance I might get from a publisher. I don't care if I could possibly get a big advance. Forget about the bookstore placement. At this point, you know what the biggest appeal of traditional publishing is?

A publisher is like a surrogate that will undergo IVF and carry my baby to term, enduring every last physical labor pain to bring it into the world. (Are the birth analogies getting a little weird? They're weird, right? Hang on, we're almost done.) It's my baby, and I love it, and I will care for it once it's born, but giving birth to it just might kill me. A publisher would mean not worrying about font and typesetting and gutters and margins and "holy mother of Garamond how do I get rid of the running headers on the first page of each chapter?!" because they'll do all that for me. Without me having to get out my checkbook. And when it's all over, I'll have a shiny new baby to ooh and ahh over and to hug and love forever and ever.

Bottom line: Just like a parent will tell you the pain of childbirth is "so worth it," I'll say the same about the long process it's taken for me to finish my paperback. It's an amazing sense of accomplishment and I'm excited for my book to be out there (soon) in another format. Will I do it again? Yes. Will I do it differently? Probably. Will I still keep an eye out for that perfect surrogate to birth future babies if I think we'll be a perfect fit? You betcha.

If you're considering self-publishing, I'm not trying to dissuade you. In fact, I'll probably try to encourage you more than anything. But I also want you to stop and think about all the steps there are. Now double the amount of steps. Now imagine completing all those steps on very little sleep while trying to keep the rest of your life under control and also leaving room to deal with the many unforeseen complications that can pop up along the way. Sound like fun? Congratulations! You're ready to birth your very own self-published print book.

If you're a self-publisher, what was your most frustrating part of the publishing process?

J. Lea López is a shy, introverted writer with a secret world of snark and naughtiness inside her head. She writes character-driven erotica and contemporary new adult stories. Her first novel, Sorry's Not Enough, and her free short story collection, Consenting Adults, are available now. She'd love to tweet with you.

Many Paths to Publication... And Sex? Baltimore Book Festival Recap

by J. Lea López

I had the pleasure of attending the 2012 Baltimore Book Festival this past weekend. I learned about the festival after our own Sophie Perinot announced she would be attending and speaking on a few panels there. After checking out the website, I knew I had to be there. It was part book sale, part street fair, and part writing conference that took place over three days. I was only able to attend Saturday and part of Sunday, but it was more than enough to know I'll likely attend again in future years. Today I'll be sharing with you some of my thoughts on two excellent panels.

There were a lot of great things going on at once, so I didn't make it to Sophie's women's fiction panel, but if you all know me, you'll know I couldn't possibly miss her panel about SEX! Okay, it was about sex and the historical fiction writer, but really.... it was about sex. I don't even write historical fiction, and I honestly don't read much of it, either. But this was a fun and informative panel. (Let me take a second to point something out: Sophie is such a sweetheart! And so funny!)

One of the panelists mentioned that there is a misconception that women's rights and women's roles in society have progressed in a linear manner throughout history, which isn't true. I admit I had the same impression until the panelists pointed out some of the aspects of ancient civilizations that show how women often had greater roles than we give them credit for. A few examples:

• There's a theory that the royal bloodline passed through the females in ancient Egypt. So if you wanted to be Pharaoh one day, you'd better marry Pharaoh’s daughter.

• In some societies/cultures, divorce was commonplace and not frowned upon. The wife could often take part or all of her dowry back if the couple split.

• Women could own property, and ownership of it did not (always) immediately transfer to her husband when they married, or after her death if she died first.

• Best of all, even though a husband may have practically owned his wife's body, there was this little thing called the marriage debt. Sex was a husband's duty and something he OWED his wife.

Yeah, you hear that, ladies? Bring that up next time your husband wants a sandwich! By which I obviously mean, Take that historically accurate information to heart next time you're writing some old-timey sex!

Look, it's Sophie! And her book!

The last panel I attended was on Sunday afternoon, about the many paths to publication. There were six authors on this panel, speaking about their experience with everything from self-publishing to ebook-only publishers and small presses, to the traditional agent route to publishing. Most of them had hands in two or all three publishing processes. It was refreshing to see a group of authors in agreement that there isn't one “right” path to publication and that one isn't necessarily better or worse than another. There are two main points that I took away from this panel that I think are useful.

Edit, edit, edit

All of the panelists mentioned quality editing several times in the hour-long discussion, expressing that it is very difficult to get the quality you want all on your own.

Kate Dolan said “Regardless of the path you take to publication, the editing is so important.” She stressed that you really need to get your book into the hands of someone who “can tell you what you don't want to hear.” She also mentioned that the quality of editing will vary, even between editors from the same house.

Christi Barth shared that she had one editor who made her remove all semi-colons from her manuscript because it was a “house rule” despite the fact that semi-colons are a perfectly legitimate form of punctuation.

Amy Villalba, who is self-publishing her novel, said that the editor she uses initially charged her $2.25/page. Six months later, due to increased demand, her rates had increased to $6/page. Because she was a repeat customer, she was able to get her down to less than $4/page. She estimated that you should budget $2,500 to $3,000 per book to get a good product out there. (That amount included editing and paid advertising on sites such as Kindle Nation Daily.)

Other panelists also mentioned bartering your own skills with other writers for editing (and other) services. Networking and simply being around other writerly types in order to learn and ask questions was another theme during the discussion.

There are reasons...

To self-publish. To seek an agent and a traditional book deal. Or a small press. Or an ebook-only publisher. In other words, there are reasons which validate each path. Self-publishing just because you don't want to deal with the “hassle” or process of querying an agent is not a good reason. And quite frankly, if you don't want to deal with that hassle, you likely won't enjoy the hassle of going it alone, either.

The biggest pro to self-publishing is also the biggest con: you have complete control over your project from beginning to end. Complete control means complete responsibility, even for the aspects you may not be comfortable doing yourself. So you pay someone to do it for you.

Publicity support varies. Eliza pointed out that while some small presses do have at least a little bit of publicity support, such as a publisher blog where authors can write posts, not all of them do. One small press she was with had no advertising or publicity at all. Traditional publishing often has more marketing and publicity support because they have the money to do so.

However, no one was suggesting that traditional publishing means the author can sit back and relax on the publicity front. I think we all know what the panelists stated: even with traditional publishing, authors are still expected to do as much as they can to get their name out there. Marketing and publicity will vary across big and small presses and is something else to take into consideration when blazing your path to publication.

Royalties. It's no secret that you can get the biggest royalty percentage with self-publishing, and the least with traditional publishing. But traditional publishing gives you a bigger amount up front, which can be great. Self-publishing pays you smaller increments, but more often. Small presses are somewhere in the middle. Different situations will work for different people.

The market. Megan Hart, who admittedly likes “a lot of people to take care of a lot of things for me” had an idea for a 10-part horror serial. She wanted to put a new one out each month. There isn't really a traditional place to go with that, but it's perfect for self-publishing. Christi talked about how, after not having much luck shopping a particular manuscript, she realized that it was a good book, just not for that market. “Sometimes publishers stick with tropes,” she said, and if your book doesn't fit into a particular trope at that time, you're out of luck. Not because you aren't a good writer, but because that publisher wants more vampires when you're querying zombies.

I have even more thoughts to share about the 2012 Baltimore Book Festival, including my experience at the erotica discussion and reading, so if you'd like to hear more, please join me at my personal blog.

Have you ever been to the Baltimore Book Festival or similar event near you? What was your experience?

J. Lea López is a writer with a penchant for jello and a loathing for writing bios. Find her on Twitter or her blog, Jello World. She has had some short stories published, most recently in the Spring Fevers anthology.

Family Manuscripts Found: Now What?

by Cat Woods

Over the years, I've frequently been asked about old, family manuscripts. Often times, somebody cleans out Great Grandpa's attic and runs across a collection of stories. Most often, they are children's stories. Almost always, the writer in us wants to preserve these memories forever—in the traditional publishing world.

"How do I get them published?" is the question I hear over and over again. But I have a different question. "For whom do you want to publish them?"

Is the intention to get Great Grandpa's words out there into the literary world as a historical reference, is it to make a fortune or is the intention to preserve the memory of Great Grandpa via his words? These are vastly different questions and require careful thought on behalf of the writer in us.

Commercial Considerations

What exactly is the collection of writings and how does that translate into the current market? Stories were written very differently back in the day (think A.A.Milne's wordiness in the Pooh stories compared to the pared down 500 word picture books of today).

• Consider word count: picture books run about 300-500 words. Chapter books have a sweet spot of 7,500 words and are cohesive stories. Many of the old manuscripts in question run eight to ten handwritten pages—too long for your typical picture book and too short for your average chapter book.
• Consider the style of writing: long-winded, highly descriptive tales are out. Colorful prose used to be the norm, but todays' kids run on the short and punchy side of writing.
• Consider the theme/plot/premise: gone are the books as teaching tools. Back in the day, books were blatant, cautionary tales. They had distinct messages that were spelled out in a way that hip readers and editors are no longer interested in. If the entire storyline is a teaching tool, it likely has little place in commercial publishing today. It needs to meet all the criteria of a contemporary story: robust characters, conflict and resolution—in a way that speaks to the kids, not at them.
• Consider illustrations: often, family-found stories come with hand-drawn pictures—beautiful renditions by Great Grandpa's own hand. Treasures for certain, yet almost guaranteed to be incompatible with current styles and formatting. Picture books average 28 pages with one to two illustrations per double page spread. The manuscripts I get questions about have anywhere from one to ten total illustrations.
• Consider your openness to editing: no writing is ever ready to commercially publish without some kind of tweaking. It's hard enough to play around with our own words, but changing Great Grandpa's may be next to impossible from the emotional stand point. If you're not willing to edit, commercial publishing will not be your best choice.

But...

There may be some contemporary options for these traditional stories. Depending on word count and writing style, they may make a great collection of board books. Simple, chunky stories with a cohesive theme or character can accommodate those 8-10 pages quite well. And the good news is that some small/niche publishing companies specialize in board books and are open to unsolicited manuscripts.

Another option for a 300-800 word tale may be the magazine market. But before you start shooting off Great Grandpa's words, please carefully research the magazine market. It is very nuanced and each mag is specialized in their needs and/or themes. They also have VERY specific word counts to consider.

Harder for the first-time writer would be publishing the collection in chapter book/novel format. Longer works may be consolidated into one, two or three volumes depending on the cohesiveness of the stories and the targeted age groups. As a caution: the manuscripts would have to be stellar.

Little Golden Books might also be a viable option for really well-written stand-alones. They have a line of stories that maintains the old-fashioned story-telling feel that might match Great Grandpa's words and illustrations.

Otherwise, Consider Self-Publishing

Self-publishing is wide open and can really create a nice edition of stories for close families and friends. It may also fill a regional niche and could potentially be sold at local bookstores, museums, Great Grandpa's church or other stores that support local artists. If money is the motivator, you will need to learn all the marketing skills of a traditional publisher to sell to a broader audience.

• POD: many print-on-demand companies would be a fabulous option to get a paper copy into the hands of those who knew and loved Great Grandpa. Books could be bought as needed and could even be a fundraiser of sorts for family reunions or organizations that Great Grandpa believed in.
• Electronic Publishing: Smashwords or Amazon would be a quick and inexpensive way to share Great Grandpa's stories. Potentially, it could also mean an accidental outside sale or two, or if done right, could be a small money maker.
• Heirloom Binding: some stories are just meant to be preserved naturally. Depending on the paper and ink, these pages could be leather bound into an original story, and preserved for generations to come. I've created several heirloom gift books for families and have found the options infinite and the craftsmanship stunning.
  

Whatever you decide, don't jump into the project quickly. First, review your motives, then your time commitment, and finally, your options. What do you want to get out of this endeavor and how can you best achieve it? How does the quality of writing compare to the contemporary market?

Have you ever found stories from yesterday in a trunk, attic or basement? If so, what did you do with them? In your mind, what value do old stories have and how best can we preserve them? Or, is there even a need to preserve them? Do you think writing from days gone by has a place in today's market? If so, how can we best get these found manuscripts into the hands of today's readers?

Curious minds want to know.

Cat Woods prefers her stories to be published within her lifetime. However, should they gather dust in the attic until she no longer blogs at Words from the Woods, she would love for her manuscripts to be illustrated by her great grandchildren, bound in leather and shared at future family gatherings.