A Basic Guide to Tumblr

by Riley Redgate

These days, social media is the fastest way to engage with readers, if that's your sort of thing. Some people, of course, choose to create a veneer of mystery instead, not Tweeting, not Facebooking, nada. But the great thing about social media is that it's so simple! You can do it all while sitting at home, not wearing any pants! I don't know why you're not wearing pants. Better not to ask.

Pants aside: when it comes to various social media platforms, people don't seem to think Tumblr is as simple as Twitter or Facebook. Every time I mention Tumblr to people who don't Tumbl, they react with alarm, bafflement, or a mixture of the two. This makes sense to a degree, since Tumblr culture is, erm, sort of weird. But never fear! I know the place a little too well, since over the last few years, my blog has stumbled its way into 10,000+ followers, and I also spend about 10,000% of my free time on the site. I've made this cheat sheet to explain a few things about Tumblr if you're looking to get started.

But first: why should you, gentle author, care about starting a Tumblr? Well, if you write Young Adult, Middle Grade, or New Adult, here's why: in a recent article, TechTimes says that more than 70 percent of Tumblr's users are age 16 to 34. Moreover, "Tumblr, now the fastest growing social site, has seen an increase in its active users by up to 120 percent within the last six months." Tl;dr -- it's where your target audience is hanging out.

Without further ado, here are the five things you need to know about Tumblr Culture:

5) Keep Up

One thing that can seem intimidating about Tumblr is the pace, which is breakneck. The Dashboard -- home to posts from all the blogs you follow -- is active 24/7 and constantly updating, so things get easily lost in the mix. Tumblr even has a specific function to encourage constant activity: the Queue. You can set your queue to post automatically for you, up to 24 times a day. Compared to hosts like Blogspot, that can seem like an extreme number, but on Tumblr, a steady stream of activity is good.

"Wait!" you might say. "What about the quantity of stuff I will need to generate, if I want to post that often? Am I supposed to sell my soul? Quit my job to make Tumblr posts all day?" No, friend. Although I'm sure Tumblr staff would love for you to do that, you don't have to, because ...

4) To Blog is to Reblog

On most other social media outlets, people focus primarily on their own content -- displaying it, advertising it, etc. But the climate on Tumblr is one of sharing. The site prides itself on being full of not only creators, but creative communities. For instance, you might find fanartists who draw pieces based on a fanfiction writer's work, or people who write 3,000-word essays about a TV character's psychology just to share with others and discuss.

Tumblr is hugely about interplay, which is why -- even on many popular blogs -- you'll find that the percentage of original content is relatively low. Each blog feels something like a miniature aggregate site, a collection of art, writing, opinions, etc. that the blogrunner enjoys. Like a little internet gallery! (For those unfamiliar, reblogging works quite simply: by clicking the "reblog" button, you rehost an original post from somebody else's blog to yours, and thereby share it with all of your followers.)

All this is to say that you don't have to stress about making your own stuff 24/7. The general mood of Tumblr is to stay active by reblogging others' work to support them, and you'll find your kin through common interests. This is best if you ...

3) Learn the Tag System

Some people migrate from Twitter to Tumblr and assume that tags function in essentially the same manner, but this is not the case. On Tumblr, people use tags in several primary ways. Firstly, you can organize your blog through tags. On many blogs, you'll find tag-based Navigation pages -- here's a screenshot of what mine looks like:

... so, whenever I make a post with a horrible pun, I tag it with "GET THEE TO A PUNNERY!" Then, on my Navigation page, when you click the "Get Thee to a Punnery!" link, it can take you to a page that displays every post I've ever made (or reblogged!) that has a horrible pun in it.

The second primary use of tags is to add commentary. On Tumblr--unless you have something vital to contribute to a conversation--it's seen as weird to reblog and add a comment to the post, because the original poster will see it as a response. This might feel counterintuitive, because on most other sites, commenting is seen as the best way to connect. But on Tumblr, people often get concerned that too much text messes with the ~aesthetic~ of the post.

If you do have an opinion but don't want to address it to the author of the original post, what many people do is reblog the post and write it in the tags, like this:

Tags are also gathering spaces. This function is more like the way Twitter uses tags. If you go to the Doctor Who tag, for instance -- http://tumblr.com/tagged/doctor-who -- you can see every post that Who fans have tagged with "doctor who". For smaller fanbases, the tag becomes like a little home base.

Phew! Okay. Tagging is a lot. Moving on ...

2) Do Not Engage with Call-Out Culture.

I waffled on whether to include this. For people just looking to make an author Tumblr and connect with their readers, one would hope it wouldn't be an issue, but you never know.

Tumblr users tend to be impulsive, passionate, opinionated -- and overwhelmingly socially liberal. It's a haven for LGBTQ+ people and intersectional feminist discourse; it has huge communities for the marginalized. And in people's desire to make Tumblr a safe space for social discussion, they often turn to "Call-Out Culture." This is where people present problematic behavior (racism, sexism, homophobia, etc.) and eviscerate it publicly. And for those who are actually famous, public opinion can turn on a dime and give the site a feeling of mob mentality. (See: that recent John Green debacle.)

Mostly, call-out culture is nothing to be afraid of, assuming you're not actually sexist/racist/etc. But it's the internet. Misunderstandings abound. A few months back, one of my joke posts got popular, but -- alas! -- it had a snarkier tone than I usually employ, and a comment arose claiming that I was jeering at young, female writers. (Which would be weird of me, as a young, female writer.) I tried to clarify, but people were already coming to my askbox yelling cursewords at me. So I didn't engage. After making a separate post to clarify the situation, I deleted the original post and turned off my askbox, and things simmered down.

There are far worse things than the overly enthusiastic social justice community. Like, say, the pro-anorexia side of Tumblr, or the shoplifter community. Also, a few years ago, I was mobbed by Men's Rights Activist users, who gave 18-year-old me appalling threats of sexual violence. Same solution: turn off the askbox; don't engage. This too shall pass.

Moving on now to the most important thing:

1) The Golden SocMed Rule: It's Not Really About You

I think this holds true for any social media platform: engaging with an audience should be about the audience first and foremost. A Twitter that consists mostly of a bot posting promos every five seconds is about the most self-defeating thing in the world. People are inherently self-serving, and if what you're posting isn't funny, useful, or in some way pleasing, there's no reason they'll want to connect with you.

Of course, the more famous you are, the less the Golden Rule applies. If you have a giant, rabid fanbase, you can probably talk about yourself all day and night and people will still love you. But for people trying to build buzz through social media, incessant self-promotion doesn't make sense.

Anyway, if you're already famous, all of the above is totally irrelevant. You could probably post just the word "butts" on Tumblr once a day and get a hilariously huge following.

I hope this is helpful! Questions about Tumblr, or about any of the above? Leave them in the comments. Until then, signing off.

Riley Redgate, enthusiast of all things YA, is a senior at Kenyon College represented by Caryn Wiseman. Her debut novel, Seven Ways We Lie, will be released by Abrams/Amulet in Spring 2016. Her site (hosted by Tumblr, no less) is here, and she Tweets here.

7 Basic Blogging Tips

by Jemi Fraser

I've come across a few things in the bloggy-verse lately that have made me curious, a few things that have made me grind my teeth, and a few things that have made me roll my eyes. I'm most definitely not an expert on blogging, but here's what's been standing out to me lately.

• Tip #1 - Tell Us Your Name 
• Why would you run a blog and not tell people who you are???? Sure, you may not want to share your real name, but you need some kind of name. People connect to people. We remember names. When you put out your book, you're going to put a name on it. Start using that name now!
• in the same vein, use that same name across all your social media platforms. You don't want to be Crazy Hazy Harry on one, Harold Hazar on another and HH on a third. Consistency is important if you're trying to build a presence.
• Tip #2 - Photo Time
• for your avatar, a photo of yourself is best. (Yes, I know I don't have one! For more on my struggles with that, pop on over to my blog.) 
• head shots appear to be the most popular - and for good reason. In a head shot, it's easy to identify the person. And suddenly, you're no longer Crazy Hazy, but a real person with a real face. As humans, we connect to faces. Take advantage of that. You don't have to be beautiful or handsome or tall or short or thin or chubby or anything except YOU. You're special and unique. Show that off!
• Tip #3 - Sharing Buttons 
• It's hard to build up an audience. One great way to accomplish that is to have your current readers share your posts to their friends and contacts. Blogger has a handy-dandy bar of icons people can click on to share your posts to various social media (Twitter, Google+, Pinterest and more. Check the bottom of this post for an example.). All your reader has to do is click and your audience has grown. 
• Some non-Blogger blogs have buttons that you can customize to include your twitter handle along with the post title and link when you share to twitter. This is awesome because that tweet will show up in your Mentions stream and you'll see exactly who is helping you out. (If you can do this in Blogger too, let me know how in the comments!)
• Tip #4 - Subscription Options
• make these easy to find and preferably near the top of your blog. The easier it is for people to receive your posts, the more they will read your posts. 
• offer as many different options as you can. Don't know what RSS is? Add it anyway (although I'd suggest a simple Google search to solve that problem). Don't eliminate an avenue for people to find you simply because you find blog posts in one way and you assume everyone does it the same way
• Tip #5 - Lure Your Audience to Your Other Platforms
• make it easy! Include links to your presence on other forms of social media. Again, near the top of your blog is best. Don't make people work to find you.
• don't worry about joining any and all social media. Not only will you be exhausted, but you'll spread yourself too thin and not do any of them well.
• Tip #6 - Easy on the Eyes
• avoid dark backgrounds with light fonts. These are very difficult for some eyes to read
• keep your blog uncluttered. When an eye is drawn to too many areas, it tires out the reader and there's a sense of relief when the blog disappears - NOT what you want! Less clutter also makes the blog load more quickly.
• Tip #7 - No Tunes Please
• I'm a huge music lover, but please, please, please, don't have music playing automatically when someone opens your blog. First off, you might turn off some readers with your taste in music. Second, it makes your blog slower to load. Third, like many other bloggers, I often have music playing in the background as I'm blogging. Two competing songs at the same time does not equal double the fun. 

(Stepping down off my soap box now!)

I think the key is keeping things easy for your reader. Think of them rather than yourself as you're setting up your blog, and make them look forward to coming back.

How about you? Any of my pet peeves match yours? Any tips to add? 

Jemi Fraser is an aspiring author of contemporary romance. She blogs  and tweets while searching for those HEAs.

How's Your Franily?

by R.S. Mellette

No, your franily is not some body part that you've never heard of. It has nothing to do with your furnace, health insurance, permanent record, or any of the other things we worry about in life. Your franily is the combination of your family, friends, and fans. It is where all artists begin their professional journey.

I used to think that was kind of pitiful. Poor van Gogh, only sold a single painting in his lifetime, and that was to his brother. Okay, one sale does suck, but there is no shame in it being to a family member. This isn't a starving artist thing, it's a starving entrepreneur thing. As soon as a friend or family member gets a job in sales, who is the first person they pitch? You. So why should you be worried about hitting them up to buy your book, see your play or movie, come to your opening, or whatever?  That's just the way the world is, especially these days.

Of course, the trick to longevity in any business is to increase your franily. Outside of marriage and children, your family isn't going to get statistically larger. You can grow your list of friends, but doing that for sales isn't the best thing for your soul – except on Facebook, but that's another matter.

So the best thing you can do is grow your fan base. Doing that is something people make careers out of, but the cost effectiveness of hiring a publicist is, arguably, prohibitive. If you're going to grow your fan base, how do you do it?

First, you need to find a foothold. What is your starting point?  For most, that foothold is friends and family. Each of them have friends and connections. Sure, only a tiny percentage of them will be willing to help you, so you have to figure out how you can help them. For example, many of my friends have nieces, nephews, grandkids, etc. who are the right age for Billy Bobble Makes A Magic Wand, which is 10-16. That's a tough age to shop for. My book helps them stuff a stocking or add to a pile of birthday gifts. That in turn helps me, not only with a sale, but hopefully to add a fan or two to my base.

So, great. That's one or two sales, maybe ten if you count all the friends who actually help you make a sale. What next?

When I worked at Busch Gardens as a street performer, employees used to make fun of the tourists who came to the park. I think this sort of thing happens in every business. It's an easy defense mechanism to lampoon those you have to interact with on a daily basis. I remember one day walking through the park afterhours, and enjoying the woods that surround the Williamsburg, VA attraction. It really is beautiful. The architects didn't just slap down some concrete and rides. They made a real park that happens to be full of amusements.

While I was in this little euphoric moment, I thought about the tourists. Who were these people I entertained for thirty minutes six times a day?  My answer? They were me. If I wasn't working there, I'd be playing there, and some employee would make fun of the sunburn on my growing bald spot.

Tourists are just regular people getting away from their regular lives, coming to me for some escapist entertainment. When they go back to work, I'll be going to them to straighten out some problem with my health insurance, or returning a stupid gift without a receipt.

Your fans are the same way. They are you. Obviously, they share your interests because they've read your book. As for the fans you haven't reached yet, look for them as if you were looking for yourself. When you find them, you might find something you didn't know about you and your franily.

R.S. Mellette's new book is Billy Bobble Makes A Magic Wand. He is an experienced screenwriter, actor, director, and novelist. You can find him at the Dances With Films festival blog, and on Twitter, or read him in the Spring Fevers, The Fall: Tales of the Apocalypse, and Summer's Edge anthologies. 

Facebook for Authors: Page or Profile?

by +J. Lea Lopez

Let's talk about using Facebook as an author. I've gotten a lot of questions from fellow writers who aren't sure how to use Facebook as a tool, what they're supposed to do with it, how exactly they're supposed to do it, and so on. Eventually I plan to do a few posts on some specific how-tos, but in this post I'm going to talk about the differences between interacting with fans/readers through a page versus a profile.

I prefer to use a page, while others prefer to use a profile, and I'm not going to argue which is better or right, because I don't think there's a definitive answer. For a quick look at the differences, you can scroll down for a handy infographic that you're encouraged to share. Keep reading for some more detail and explanation.

Author Profile

If you have a personal profile on Facebook for keeping in touch with friends and family already, then you know how all of that works. Many authors will create additional profiles for their pen names, or even if they don't use a pen name, they'll create a profile for "Author J. Lea López" for the purposes of connecting with fans and having an online presence as their writing selves. It's easy, there's no learning curve because they already know how to use FB in this manner, and they can keep personal details out of their professional timeline and vice versa.

Attending FB events like launch parties and cover reveals and giveaways is easy to do. For event attendees, they get notifications whenever other attendees (who have RSVP'd) post in the event. This is great if you have some people who are waiting for Author You to show up and play games or run a giveaway. They don't have to babysit the event page and keep hitting refresh. Attendees do NOT get a notification when someone posts in the event using their page persona. It might seem like a small detail, but it can be important. Speaking as an attendee at one event, I was confused when I stopped getting notifications for a solid chunk of time, only to realize that the scheduled author was indeed posting in the event, but was doing so as her page persona. I was annoyed I'd missed out on some things.

A profile is a great option if you want to run a street team or a reader's group where you give away ARCs or a secret group to share sexy pictures of cowboys poll readers about what to name your heroine. ;-)

For me, the downsides of using a profile are many. As a reader, I don't personally want to send friend requests to all of the authors whose pages I would like in a heartbeat. There's a certain amount of distance with a page that I'm happy with maintaining. I don't want to share my life with them; I just want to see the fun things they share and learn more about their writing. As an author, I also don't want to share all of my life with my readers. And if you know me, you know I share quite a bit on social media. But I don't want to share everything, and the thought of creating a separate profile to share little more than I'm already doing on my page seems like too much work.

Author Page

When you create a page, you (personal profile you) are the admin for that page and you'll log in to FB with your regular profile when you want to share things from your page. There can be a learning curve and some confusion about how to share what where so it shows up correctly to your fans on your page instead of scaring your dear Aunt Ida with those sexy cowboy photos when you accidentally share them to your family and friends instead of your page. Getting the posting just right can be tricky at first, but at least you don't have to log in and out of different accounts or keep two separate Internet browsers dedicated to two (or more) separate profiles. If you have multiple pen names, you can have multiple pages all accessible from your regular FB profile. And as someone who does a huge amount of social media sharing via mobile devices, it's much easier to manage multiple pages in a single app than it is to manage multiple profiles.

You can send and receive messages from readers with a page the same as you would with a profile, and people can also post to your page publicly. There's still plenty of room for two-way communication with a page. There's no reader apprehension about "Does this author really want me to friend them? Is that too intrusive? Will they accept my request?" and no author apprehension about "What kind of person is this that I'm friending? Are they going to post things I hate? Will I have to hide them from my feed or unfriend them at some point?" Plus it's just super easy to click the Like button.

It's no secret that FB has narrowed the organic reach of pages, which is partially why I suspect a lot of people are using profiles instead, but there are some techniques you can use to broaden your reach whenever you post from your page. Hashtags, time of day, types of post, etc can help ensure that more of the people who've liked your page actually see the content. It's yet another learning curve. However, you do get some analytics with a FB page that you don't get with a profile that can help you target your audience better. The stats aren't perfect, but you'll get information about the overall reach and engagement of each of your posts, and you can look at that data in historic graphs to help you understand which of your posts perform better. You don't get any of that with a profile.

Of course, there's also the old-fashioned way of reaching more people: paying for it. You can pay to promote a public post on a profile, but that $6.99 goes toward pushing that post to the top of your friends' newsfeeds. It will ensure more of the people you're already friends with have seen the post, but that doesn't mean anyone else will. As a page, you can pay to boost a post with a budget as small as $5, and you can target by age, location, gender, and interests, meaning you have a better chance of making new connections and getting new fans.

A public profile is great for extensive networking, maintaining groups, planning and attending events, and connecting with readers in a format you're likely already familiar with. A page is great for sharing things with readers while maintaining some distance, analyzing the effectiveness of your posts, targeting paid FB promotion, and having access to all of your personas in one place. It's up to you to decide which you think is the best fit for you.

Here's that infographic I promised, which I made (for free!) using Piktochart. Feel free to share it around! (click to enlarge)

If you have one, do you prefer using a public Facebook profile or a page to connect with readers? If you don't, which do you think would work best for you?

J. Lea López is an author who strives to make you laugh at, fall in love with, cry over, and lust after the characters she writes. She welcomes online stalkers as long as they're witty and/or adulatory. Kidding. Maybe. Check for yourself: Twitter, Facebook, Blog.

Twittequette Tips

by Jemi Fraser

I remember joining Twitter a few years ago and being completely overwhelmed. I've seen/heard/read a lot of questions popping up here and there regarding Twittequette lately so I thought I'd tackle that today.

Twittequette Tips for Interacting with Agents & Editors

• Is it okay to follow agents and editors on Twitter or do I need an invite?
• Absolutely okay to follow them!
• Is it okay to talk to agents and editors on Twitter?
• Yes, but don't be pushy. Start small - retweet what appeals to you, answer questions they ask. Personally I suggest doing a lot more lurking and learning than interacting.
• Is it okay to ask agents and editors business questions on Twitter?
• Not usually. If there's an #askagent #askyaagent or similar chat going on, go ahead, but don't be a pest at other times.
• Can I pitch agents and editors on Twitter?
• NO!!! Absolutely not.
• Unless it's a contest, then check out the rules and feel free to participate.

Twittequette Tips for Self Promotion

• Is it okay to promote my book?
• Yes.
• I sense a BUT... coming, what is it?
• But... don't do it very often.
• A standard tip I've seen is to have at LEAST 5 tweets (10 is probably better) about something and/or someone else in between your tweets about you.
• Don't promote every review you receive but when something genuinely excites you go ahead and post it! (Need I repeat... not too often.)
• If all you talk about is you and your books, you'll soon be talking to yourself.

General Twittequette

• Follow people because you're interested in them ... NOT because of what they can do for you.
• DON'T unfollow people shortly after you've followed them to inflate your numbers. Nobody really cares about numbers and this makes you look like a dweeb.
• Listen to Mrs. Rabbit. If you can't say anything nice, don't say anything at all.
• having said that it's OK to be funny and snarky ... just don't aim at a person. I follow some hilarious people who are incredibly snarky but they're never mean. If you don't know the difference, err on the side of caution.
• Be yourself and relax. Twitter is all about fun and connections.

Any Twittequette tips to add? Any questions to ask of our knowledgeable readers?

Jemi Fraser is an aspiring author of contemporary romance. She blogs and tweets while searching for those HEAs.

Quick & Dirty Social Media Guide for Writers, Not Intended to Make You Feel Inadequate

by Mindy McGinnis

Vine. Really? Yep, that's right. Post three second videos of random things and see if people think it's cool, funny, cute, awkward... or you can just go for the gross out if you get injured a lot like I do. Oh wait, you can't hear me because you just took your bottom lip and pulled it up over your head to avoid yet another social media thing that you feel pressured to make yourself a part of?

Unhook that lip. Nobody looks good that way.

Here's the thing about social media - it works.
Here's the other thing - it's a time suck.

So what's the key? Find what works best for you. Sure, you've heard that, and I just became the 340th person to tell you it, which makes this blog post as useless as that Vine video of a pug chasing it's tail.

Or... is it? Because people really like pugs, and a pug lover might also be a book lover. That video of your dog being a dumbass will probably get more reach than you talking about your book (again). And let's be honest, you already took the video anyway. Post the damn thing.

Honestly, this is my approach to social media. I hit myself in the leg with a sledgehammer this morning and I tweeted about it, to great applause. This has nothing to do with my book. Neither do about 3/4 of my tweets. My Instagram feed is mostly of my dog sleeping in weird positions and my cat in the Christmas tree.

The biggest drawback I hear about social media is that people claim they don't know what to say. Guess what? There are plenty of outlets where you don't even have to worry about saying anything! There truly is something out there for everyone when it comes to social media, and below you'll find a list of my own accounts and how I use them as an author.

Facebook: Yes, it's true that I'm a YA author and teens have abandoned Facebook because their parents can monitor them easily there. At the same time a huge amount of YA sales are to adults, and they are using Facebook, so I will too. What can an author do with a Facebook page? Anything you want! Host giveaways, link to your latest blog post, share fan art, your trailer, any current deals on your book. Funny memes. My posts reach anywhere from 200 to 2000 people on any given day. People are looking. Write about hitting yourself with a sledgehammer. Whatever.

Twitter: It's not hard, I promise you. 140 characters per tweet. The @ is your name, the # is a topic or thread to follow. You can post pictures, link to your blog, participate in chats and contests. More importantly, follow agents you are interested in to see what they're saying. A lot of preferences come out on Twitter - and personalities. Follow people for awhile and you'll find out who you do - and don't - want to work with. Also tweet about hitting yourself with sledgehammers.

Tumblr: If you're a YA writer, this is where the teens are right now. If you're not, this is still a good place to be. It's gif-heavy, yes, but that doesn't mean you have to be a gif-fer to play. Think of your Tumblr dashboard as your Facebook Home page and it'll all fall into place after that. Easily shared and with a wide audience, anything interesting you say (or see) here will reach who it's intended for eventually. Word to the wise - Tumblr is very image based. Text-heavy posts are more appropriate for your blog, although certainly anything can be shared here. This is a quick moving crowd that wants easily digestible bits - so provide that. Pics, cover shares, quick YouTube videos, fan art postings all have a good home here. A pic of that sledgehammer and the bruise wouldn't hurt.

Pinterest: Seriously? For writers? I thought this was all cupcakes and home decorating and fashion? Yeah, there's a lot of that. Pinterest is pictures, period. What's a writer to do? On my boards I share all my covers, pics from tours, fan art, pictures of NOT A DROP TO DRINK in the wild (which fans are happy to provide), and most importantly, pictures of the setting for my book. My boards build a tone for my readership, something you can do for your book too. A very important thing to remember with Pinterest is that you need to have the rights to post / pin said pictures. Play it safe and post pictures you've taken yourself. A great place for a sledgehammer pic.

Instagram: Yep. More pictures. I know, it's an unfair world. But guess what? You don't have to just take pictures of your book. In fact, you really shouldn't because that would be incredibly lame. Have a cat? A dog? A cool house? New shoes? Take a pic, people love it. Your social media isn't just about selling your book. Your readers want to know you, and if you show them literal snapshots of your life they'll love you for it. Sledgehammer? Def.

Google+: I know, you're all - WAIT THAT EXISTS?!? It does. It's Facebook in Google colors, and it's not quite the social media graveyard some might lead you to believe. Catch the quiet ones here, the people who don't want to go all-out and shotgun splay themselves everywhere. That's a massive generalization on my part, but there are great niche groups on G+ that you can build an audience among if you take the time, especially readers. Even better, you can maintain a nice looking page there without a lot of time on your part. As you know, Google owns the internet so your blog (if you're Blogger), YouTube channel and various other Google owned shinola can all be wired to auto-post there. All those things you said about sledgehammers? Just say it once - it'll end up here if you set it up that way.

YouTube: OK, so you're probably all, "Mindy. I'm not insane like you. I don't blow up inflatable circus clowns and make paper mache arms and read about lockjaw from the encyclopedia and videotape myself doing it." And... well, nobody should probably do that, but I'm my own type of girl. YouTube and vlogs are for the outgoing. Definitely don't make one if you're one of the "I don't know what to say," types. This is for people like me who never shut up and whose brains generally crank out vlog ideas at 3AM because they're in a manic phase. However... do you have a book trailer? If you do, here's a great place to put it and link back to. I know you're waiting for me to say that I have a vid of me hitting myself with a sledgehammer, but I don't. More's the pity.

Goodreads: Yes, there's good things. Yes, there's bad things. Roll it all together and it's just like real life. What's Goodreads best for in my opinion? Showing people what you're reading. Hey, we're trying to reach the book crowd here, and I'm guessing that all writers started out as readers. So show that side of yourself. What are you reading? People care. A lot more than you think. Set up your Goodreads account to tweet when you begin and finish a book and you'll get a ton of interaction on Twitter. Especially when you finish that one about the history of sledgehammers.

Riffle: This is a new one in the book crowd, and personally I love it. It's like Pinterest + Goodreads = Riffle. Visually heavier than Goodreads, if you've got a good-looking cover this is a nice place to make your presence known. It's a book lovers site, and one where you get the experience of being in a bookstore because you are literally browsing covers on the main page. One to keep an eye on. So you finished that sledgehammer book? Won't the cover look nice on your list of recommendations?

Vine: Yep. I mentioned this one already. Think of it like Instagram but with videos. Kind of like what MTV was for radio when MTV was you know... for music videos. What do I have to say about this? I seriously have no clue because I just set up my account. Like, two seconds ago. Come learn with me. I promise my first vid will be of the sledgehammer.

I know I said this post is not intended to make you feel inadequate, and right now your hands are buried in your hair and you're damning my name. There's no reason for that. I do everything because I like to play, and if playing isn't you thing, cool. Pick what looks like fun to you, then dabble.

The biggest thing about social media is that it takes time. I don't want you to run out and create an account on every one of these platforms and then acquire a massive five followers (two of them probably bots) and make yourself insane trying to keep up, all the while screaming, "Mindy said this works and all my followers are the same people! And one of them is my MOM!"

Relax. Like I said, it takes time. I first started using Twitter two years ago and after a week was convinced it was a waste of my time and a passing fad. Er... bad call on my part. But I stuck with it and now I have a solid fan base there that I can reach out to at opportune times- like my upcoming cover reveal for IN A HANDFUL OF DUST.

In the end, social media can be magic if you make it work for you. The keys are knowing your own preferences and limits, and having the patience to stick with whatever platforms you choose long enough to let the network grow.

Also, sledgehammers are dangerous. Take note.
__________________________________________

Mindy McGinnis is a YA author and librarian. Her debut, NOT A DROP TO DRINK, is a post-apocalyptic survival tale set in a world where freshwater is almost non-existent. The companion novel IN A HANDFUL OF DUST releases September 23, 2014. She blogs at Writer, Writer Pants on Fire and has serious social media problem. You can find her on Twitter, Tumblr, Facebook, Instagram, and Pinterest, 

5 Ways to Make Author Friends

by +Jean Oram

It's easy for people to hide behind their monitor and use their keyboard to pillage online. Pillage information from others. Hurt feelings--intentional or not. Make others feel 'less than' for whatever reason.

But being online is also an excellent way to make friends, network, find cheerleaders (the personal encouragement kind…although I'm sure it is possible to find other kinds), cross promote, learn from others, share information, and so much more.

If you've been online awhile you've likely run into people who only pop up to be friends when they want to drain your brain of info you've worked hard to accumulate. And as soon as you have a whiff of success they are going to appear--trust me. You will also run into people who like to take but not give and wig right out when you offer to do them a favour--no strings attached. It's a weird, weird world and people and their actions are so much more transparent online.

But really, this post is about how to make friends online. How to make those connections that result in getting you and your work out there. In being someone people want to know and interact with online--and not avoid. In becoming someone people want to help out. In other words: how not to be a douche.

How to Make Friends Online

1. Be Interesting and Chat

I know. Seems kind of basic, but take a peek around. How many people are 'friends' one week (often when they need something) and then vanish?

Chatting is basic. Check in. Say hi. Reply to their online content. Share their stuff.

And those annoying posts on Facebook where you mask bragging about how awesome/shitty/amazing/thrilling/envious/whiny your life it? Those have to go. Now. Show me, don't tell me. Make it something others can CHAT with you about. Would you walk up to your friend and say: I am so in love with my husband. [Full stop.] Uh, not likely. So why would you say that online? Try something that would engage your friend and allow her/him an opportunity to join the conversation. (That's right…conversation.) In real life you might say: My hubby rocks. He shovelled the driveway for me. What do you think I should get him as a way of saying I love you? Instant conversation.

2. Be Helpful

Want to make friends who can mentor you? Share info? Be helpful. Share what you know (even if it feels small beans)--if they are open to it. And don't start the conversation with "Do me a favour and fix your website." Be kind. Be gentle. See if they want help. People who give are happier and find others want to help them in return.

However, don't be doormat. Got it? It's an online world. Be smart. Be safe. Don't fall for sob stories unless you are okay with being 'taken.'

3. Don't Be a Taker

If you are going to waste someone's time asking for advice (remember you are taking time away from them earning a livelihood) acknowledge the advice. Don't brush it off. Don't be a bitch. Don't argue. You asked. Listen. And don't come to them in a panic when you haven't done your homework. When you have a deadline you ignored. When you didn't listen to their advice the first time and did something plain and simply DUMB.

And for eff's sake, don't email someone for advice so you can turn around and sell it to someone else. (True story.)

Say thank you. And mean it.

4. Cross Promote

Share the author love. Not only is it AMAZING when it works out, but it really shows you what other authors are made of when you promote their stuff. Yes, some will ignore you as they don't know how to take the generosity. Others will become your helpful friend. Others will return the favour with interest. Big lesson here: cross promotion, when done right, works. So make TRUE friends with people in your genre. Do it now. (Well, finish reading this post first.)

5. Share

Yes, there are takers. Yes, some people will not value your knowledge--unless you charge them for it. (Crazy, but true.) But share. Share other good books with your readers. Share what you know--I'm not saying you have to give away your trade secrets to takers. And share the spotlight. Be kind. Pretend you are in kindergarten.

Now that you've looked at how to be an online friend from the write angle, tell me how you've been dazzled lately? And let us learn from what you've experienced as well. Thanks for reading.


Jean Oram is a formerly agented author who has gone the indie route with her Blueberry Springs romance series. Champagne and Lemon Drops is FREE and Whiskey and Gumdrops is her latest release. She's also traditionally published short stories, magazine and newspaper articles. You can find Jean dishing writing tips once a week at TheHelpfulWriter.com and having conversations with readers at Facebook.com/JeanOramAuthor. You can follow her on Twitter--she's @jeanoram.

1 Piece of Advice 5 Ways

by Jemi Fraser

There is so much advice out there for aspiring writers it can sometimes be overwhelming. A lot of it can be boiled down to the same piece of advice given from different perspectives.

What's right for someone else may not be right for you

• Social Media
• There are about a bazillion options for social media interactions with more popping up all the time. You can't do them all - or at least I can't. You need to find which ones you enjoy and which ones make your skin itch. Pick and choose. Be selective. Don't join because 'everyone else is' or 'it works for everyone else'. It doesn't.

What's right for someone else may not be right for you

• Genre
• Write the stories you love. Write the ones in your heart. Of course you can keep a reasonable eye on the market and make some tweaks and twists, but if you're writing a genre you don't love, it will show. Don't worry about what's currently popular - by the time you're done and polished and ready to query that trend will probably be over. Create the next trend instead.

What's right for someone else may not be right for you

• Style
• Find your voice. Don't try to imitate your favourite authors. Be you. No one else can do it better. Warning: Finding your voice takes a lot of time and a lot of words. Be prepared.

What's right for someone else may not be right for you

• Promotion
• Don't piggyback on someone else's ideas. Sure, we all borrow bits and pieces, but find the promotion style that works for you. Decide what will work for you based on your comfort levels and your target audience.
• PLEASE don't fall victim to The Opera Disease.

What's right for someone else may not be right for you

• Your Journey
• A crit buddy signs with an agent after only 10 queries. A fellow blogger started writing 2 years after you and has pubbed 4 books already. A friend gets a 3 book deal with a big pub...
• Be happy & celebrate with them. Remember they're not you. Your Journey is uniquely You. Don't compare. Don't waste energy on jealousy (okay, go ahead, cry a bit and eat some Rolo ice cream. Then get over it). Your Journey is going exactly as it should be. Enjoy the journey because that IS the point.

Anything else you think that piece of advice might be good for?

Jemi Fraser is an aspiring author of contemporary romance. She blogs and tweets while searching for those HEAs.

Save the Snark (and the Hate)

by R.C. Lewis

I've been on Twitter for a few years now, almost exclusively for the writing/publishing side of my life. If you've been around the Write Angle for a while, you know several of us are big fans of Twitter as part of a writer's social media package. Jemi Fraser recently did three different posts on great Twitter hashtags for writers, and Calista Taylor laid out the basics in Twitter 101.

You can get amazing things from Twitter—camaraderie of other writers, news on industry trends and events, and insider tips straight from agents and editors. Amidst all that, you also get what people are eating for lunch, who's coming down with a cold, and complaints about weather/mass transit/utility companies/anything else that can be annoying. Part and parcel.

Here's a small subset of the tweets out there—writers snarking at those industry insiders, especially agents.

They come in several forms, but the underlying sentiment always seems the same. Agents are evil, money-grubbing, elitist jerks. They only want crap from celebrities anyway. They won't take a chance on anyone new.

Now, hang on.

There's nothing wrong with going it alone, whether by self-publishing or working with publishers who take unagented submissions. Many writers find that's the right course for them. For others, the efforts of querying and securing representation are worth it.

Whichever course we choose to take (or maybe both!), why sling hate at the other?

By and large, agents work hard. They often hold down other jobs to pay the bills, essentially working for free on the hope that the books they believe in will sell. I certainly couldn't do what my agent does (fair enough, since I'm pretty sure she couldn't teach my math classes, either).

I imagine there are some agents who are jerks. After all, you can find a jerk or two in just about any group of people. And yes, we have the right to be ourselves and say what we want.

But what possible good comes from being rude (and even at times downright hateful) toward anyone in an industry we hope to be considered professionals in?

No matter what the industry is doing, and no matter our course within it, behaving like a professional will always be in fashion. The same goes for more than agents—editors, fellow authors, and readers deserve it, too.

There's plenty to be gained by developing a reputation of respect.

R.C. Lewis teaches math by day and writes YA fiction by every other time. Her YA sci-fi novel Stitching Snow will be published by Disney-Hyperion in Summer 2014. Meanwhile, you can find her at Crossing the Helix and on Twitter (@RC_Lewis).

ASKgiving: Writing and Publishing Q&A

By the whole From the Write Angle crew (compiled and condensed by Jean Oram so any omissions leave her to blame)

As part of our AskGiving (Happy Thanksgiving weekend!) here on From the Write Angle, we took our reader's burning questions about writing and publishing (there were some good ones!), and put our group brain together to come up with some sage advice from the fifteen of us.

While this is based on our experiences, you may have had (or will have) different experiences. Feel free to weigh in and comment on these questions (and our replies) in the comment section. Power of the crowd!

All righty… Let's talk turkey. (And maybe grab an extra slice of pumpkin pie, we've got lots to say and we don't want you starving while you read.)

Am I Too Late to the Party?: Market & Timing

This reader has a project they first queried three years ago and has recently been drawn back to it. Their project has a male vampire antagonist and neither young adult nor a paranormal romance. "It leans more toward the horror category, or at least dark urban fantasy." Over the past few years, the market has become over-saturated with vampires and this reader wonders if an agent might oval-file their query without even a glance as soon as they see the word "vampire."

In today's market, is it even worth my time to query this story, even though it is different than the "norm?" I know about subjectivity and the "you never know until you try" thing, but I would really appreciate your honest take on this, as far as traditional publishing goes.

Marcy Kate O'Connolly steps to the plate with the real reason vamps are out: It's because of an oversaturation in paranormal romance/urban fantasy novels (both YA and adult categories). Your book sounds (from your description) as though it is more likely to be horror and I've heard that that genre is starting to make a comeback. Agents are actively seeking it out. You'll do best with a fresh plot that is not paranormal romance-y. Be sure to position the book in a way that makes it clear it's horror.

J. Lea Lopez shares some Twitter expertise from #tenqueries and #10queriesin10tweets on why agents pass on queries: Familiar tropes without anything to make them truly stand out. You have something familiar with vampires, so you'll likely need a unique twist and compelling voice/style of writing to grab an agent's interest. Make sure your query pitches the story in a way that emphasizes the horror genre and what's unique about your story so the last thing an agent will think of is any of those other vampire stories.

I Want to Share: Permissions & Copyright

I'm getting ready to self-publish my novel but I need to secure permission to three songs and two poems that I quoted within the text. However, upon conducting research to find the original publishing dates and the publishers of these works, I am stumbling. Is there a particular website that is devoted to helping contact these places to ask permission to quote their work? Or do I have to hunt them down one by one and somehow find the right source to ask permission? I know the easiest thing to do would be to just give up and delete the non-public domain poems, but at least one of the songs I need has to have a quote because that's where the novel takes its title from.

Using her librarian charms, Mindy McGinnis dug up this article which has lots of links and will walk you through it: http://www.copyright...information.htm. She also found this link for your poetry issues: http://www.audensoci.../copyright.html.

Marcy Kate, using her librarian-in-training charms, suggests you start looking here: http://www.copyright.gov/records/. They have a searchable database, but it only goes back so far digitally.

Meanwhile, J. Lea provides some optimism: We've all seen at least a few books that quote songs or other authors, so it's obviously possible. I'd pursue it as far as you can, and then if you go the traditional publishing route with an agent, they may have additional knowledge or resources on the subject.

Help, I Genre Hop!

What if you have very different books? Should you sacrifice an agent who would be PERFECT for the first book, in exchange for an agent who would be mediocre for both?

The general consensus on this one was best put by Sophie Perinot: You really can't "have your cake and eat it too" right out of the gate. You need to pick a genre, build a brand and THEN branch out.

Jean Oram added: "You never know if an agent is 'perfect' until you have had a conversation with them and they have read your work."

Marcy Kate: Don't rule an agent out based on what they state they rep initially as long as they rep the genre & category of your strongest project. When you get The Call, I can almost guarantee you they will ask about your other projects and where you see your career headed.

Matt Sinclair reminded us that: Some agents might think of writers who genre jump as dilettantes.

Jean says the real issue sounds like you have two very different books. This may actually mean you will need a pen name and have two 'careers' on the go--build two different brands. When you have very different books the issue becomes building an audience. This is the TOUGHEST part of being a new 'unknown' debut author and particularly if you genre hop. If your first book is in one genre and the second book in a different genre, it is going to be difficult to build a loyal audience who buys all your books--publishers like to see an increase in sales between books one and two (which leads to more book deals!).

Sophie Perinot has heard of well-established authors being told by their publishers to set aside some of those genres and get back to basics. "ANYONE who wants 100% control over what book (as in plot) and what genre they write next needs to stick to Indie publishing."

Game plan: Take your 'best' story (or the one you are most likely to be able to write a follow-up story genre-wise) and get an agent for that book. Worry about the other book later. You never know. The agent might be just as pumped about the 'other' book.

As Marcy Kate reminds: Most agents want to represent you for your career, not just one book. And your books may not be as different as you think. For example, if you write children's books (PB/MG/YA), you may have more wiggle room between age levels and genres than say a writer trying to launch a career on chicklit novel and a hard sci-fi space opera.

This Plot's Got it Going On… and Then Some

What if you have too much going, plot wise, in your book, but one event leads to another which leads to another; in other words, it's all connected. How do you pare it down?

Riley Redgate suggests looking for shortcuts. In other words: If you have a plot that goes from A to B to C to D, try looking for a smooth transition from B to D instead. Sometimes that'll involve cutting out plot locations or introductions of new characters - but then again, sometimes you never needed those locations or characters in the first place. I'd say the key to streamlining a twisty, convoluted plot is to think about the straightest logical path from your beginning to your ending. The plot points that deviate the furthest from that path are the things you should consider compromising.

J. Lea adds, See if there are characters or portions of your plot that can do double duty instead of having lots of little things going on. Also, take a long hard look at some of those subplots and twists and ask yourself two things: 1) do they really feel organic to the story, or do you get to a point where it feels like a soap opera, with yet another over-the-top complication before every commercial break? and 2) are they actually important plot points that need to be shown to the reader, or can some of them "disappear" into backstory that is only alluded to after the fact, when necessary?

Marketing My Own Work… Do I Have To? (Two for One)

Our readers realize times have changed in the publishing world and that publishers expect authors to help with marketing and promoting their own books.

What sorts of things do you do to promote? I'm guessing you can't rely only on your own social media. You have to go beyond that to reach out to people who are unknown. How do you get yourself in front of readers?

AND...

How important do you think it is to be a worldly, sophisticated, charismatic type of person when you are an author, in order to succeed? Do you think getting published is in the end more about good writing, or about being this charming sort of person?

J. Lea: The writing is always the key.

Marcy Kate warns: Social media is NOT for marketing. It is for engaging with other people and being part of a community.

Sophie says, being visible to the reading public these days means things such as getting reviewed by popular bloggers in your genre and setting up a blog tour, using Google ads, Facebook ads, trying author buzz, or doing a traditional book tour (signing and speaking at numerous indie stores). It can also include blogging and/or guest blogging.

But, she says the keys to whatever marketing you do are: 1) set a budget (minimum is generally suggested as 10% of your advance, but many debut author go higher); 2) make sure you KNOW who your reader is (write out a description of your target reader); 3) don't be scatter-shot in your efforts-- pick marketing outlets (real or virtual) that will expose you to the target reader you have defined (and that means not accepting every blogging invitation and not wasting time on promotion that will largely reach people outside your ideal audience).

And finally, she cautions: DON'T COUNT YOUR PUBLISHER OUT! They can get you reviewed places you likely cannot reach on your own and MOST IMPORTANT OF ALL they can get you coop (paid space on the "New Release" table or an end-cap or window). A lot of authors will tell you that the weeks they spent in a featured location were by far the best selling weeks of their early release period.

MarcyKate throws a little research to back up Sophie's experiences: Studies have shown very little correlation between a social media presence and sales. HOWEVER, those same studies have shown that it is a fantastic tool for building brand awareness which is why having a social media presence is important and recommended. In other words, if you join Twitter, do not repeatedly link to your book on Amazon, or retweet your own blog links all day. Talk to people. Interact with them. Tweet about what matters to you or what you find interesting. In other words, be sure your profile (or timeline if you're on Facebook) isn't all ME ME ME.

Jean chimes in to add: Think of the 80-20 rule. 80% about others and unrelated-to-you stuff, and 20% about you. (It's easier to piss off your audience than to win them over.)

Marcy Kate also suggests you reach out to your local area. If you have local papers that review books or list events, send them (or have your publicist send them if you have one) a press release about the book's release and any local book signings or launch events you might be doing. You never know what might lead to an interview or profile, and that could definitely generate both sales and attendance at those events. Even if you don't have a big budget and don't have the advance funds to reach a national audience in a big way, there are still lots of little things you can do locally that can have a positive impact.

J. Lea: Being brilliantly charming with a mediocre or poor product won't get you very far. If you have a wonderful book but maybe you're a bit shy or introverted, don't worry. Let your words speak for themselves.

Your take-away--as put by Marcy Kate (but definitely echoed by all of us): "The book is the most important thing… That said, you still should keep your public-facing persona respectable and in a positive light."

Look Into Your Crystal Ball: What is the Future of Publishing?

With all the merges/acquisitions going on in the world of publishing, where do you see the literary future? In the hands of megapubs or in the hands of those who march to their own drummer (self-pub)?

J. Lea believes traditional publishing isn't going anywhere. It may change, but it won't go away. Self- and indie publishers are seeing wonderful growth right now, and digital publishing is giving voice to experimental or edgy writing that might have been overlooked in the traditional model.

Jean thinks that those who treat book publishing as an ever-changing business and are willing to change things up are more likely to succeed.

Sophie suggests that the best things a writer can do are: 1) write the best book he/she can; 2) keep up with the industry--developing your craft isn't enough you have to build your knowledge of the business side of things; 3) be flexible and ready to roll with the punches--if you have your mind set as to how things are going to be then chances are they aren't going to be like that at all; 4) know when to walk away--everybody has a point at which the rewards of writing might be outweighed by the hassle. As in any career/profession you are not an indentured servant. Know what your personal limits are and be ready to enforce them (for some this may be a dollars and sense equation for others a satisfaction vs. aggravation balance).

J. Lea also adds: What I think (or hope) will happen is that both the traditional and the indie sides will continue to grow, change, and thrive. I think the traditional model is going to have to learn a few things from the indies, especially concerning time from acceptance to publication. Likewise, there might be something in the gatekeeper model that can benefit readers who love indie books, but would like a better way to easily identify quality. Traditional and self publishing can certainly coexist happily in the same publishing marketplace. It's my hope that we continue to grow together, with each facet of the publishing world learning from the others, and continuing to produce quality books for readers.

To Hire Or Not To Hire: Editors Pre-Queries

If our manuscript has been edited by several critique partners, is it okay to submit to an agent as is (traditional publishing), or should we hire an editor prior to submission? Or would professional editing be handled after agent accepts your manuscript?

Sophie provides the short answer: It is in vogue. But a good editor can cost thousands and less editing is going on at the agent and editor level.

She adds: "If you have the discipline to rewrite and edit then surely you can find some good critique partners and get your manuscript in query-ready shape."

Jean says that if you feel it is strong enough, then submit. But if you get a lot of rejections, looking at your manuscript again might be the thing to do. Some good editors will give you an overall story report/critique ($300 for 90,000 words) which is handy if you feel it is something with the story and not the writing.

Help! I'm a Nobody in my Query Bio

In a query letter, especially in the instance of having no previous publishing experience, should we include a personal paragraph? I.e. What we do for a living, interests, etc. Some agents say they like to get to know the author, whereas, other agents say keep it strictly about the book.

One word that shouted through our conversation about this one: NO.

And a bit of… maybe.

Sophie's rule of thumb: When in doubt leave it out.

Or as Jemi Fraser says: Unless your bio is relevant it's okay to skip it.

Some exceptions:

Marcy Kate says that unless it is directly relevant, no do not worry about it. If you have professional marketing experience in work life, or have worked in publishing in some capacity, that's appropriate.

Jemi says, that if you feel naked without including one, a short one-liner would work - try to use your voice to your advantage.

Sophie: An agent who becomes enthralled with your query and subsequently your manuscript can have his/her curiosity about who you are satisfied when he calls to get acquainted. Bottom line: In fiction the work has to stand on its own. It either captivates or it doesn't.

The End: Should it Be in Your Query?

If the query letter is supposed to hit the main points of the story, does that include the end, or should we save that for the synopsis?

Short answer: No. (Don't include the end.)

R.C. Lewis: First off, I would never say a query letter is supposed to hit the main points of the story. Definitely not the end. A query doesn't summarize the story. It introduces just enough of it—the protagonist, the conflict, what's at stake—to become an enticing bit of agent-bait.

Sophie puts it another way: The query is about piquing interest. Details/events just need to be carefully selected and pithy.

Marcy Kate gives you a formula to help you out: A good rule of thumb is to cover approximately the first 1/3 to 1/2 of the manuscript in the query. By that point the story should have covered the inciting incident, the antagonist and the main conflict. When to give away the farm (the story's ending): In a synopsis.

Short & Sweet Credentials: The Short Story

Can/should writers self-publish a short story on Amazon? (I have this one story I want to put up because I don't want to go though the hurdle of selling it--I want to concentrate on my current work in progress. If I do end up publishing it, I plan on making it free.) Will agents be more attracted or repulsed by this? If its a short story and free, is there a chance they'll read it, find it engaging, and have more interest in your manuscripts?

Jean fires a few questions back to help you figure out what is right for you: "Why do you want to do this? What is your purpose? What do you hope to achieve?"

Our resident short story expert, J. Lea, says, I don't think it's likely to sway an agent. If you continue to publish short stories on Amazon, at least some for actual sale, and have good results, that might be something an agent would look at. A free Amazon story is no different than something you post on your blog, other than having the potential to reach more people. If you're interested in using short stories as a publishing credit to include in query letters, you're better off seeking publication in magazines or literary journals. Checkout duotrope.com for a searchable database.

R.C. adds: Some genres put more weight on having short stories published than others. Whether they care about it being published by a magazine vs. self-published probably varies by individual. I'm not sure not sure how many agents cruise around self-published short fiction—but I doubt it'd hinder, either.

Jean says if you are hoping it will pave the way for your manuscript, it likely won't. (Sorry!) If you hope it will build audience... it could. However by the time you have put out your ms, it is likely that you will have missed the timing in terms of converting the short story readers into novel readers.

She continues, as for impressing agents and publishing editors... it probably won't. Even if you get a ton of downloads they tend to disregard it because you are giving it away. They want to know how many people will pay for your writing. But if you put it up as paid, and it is a short story and you are an unknown... well, chances are you aren't going to get a lot of purchases.

So FTWA (From the Write Angle) readers, what do you think? Did we look at these questions from the write angle? Or are there things to add? Be heard in the comment section.

From the whole From the Write Angle crew, thanks for reading. We hope you've had a wonderful Thanksgiving.

And 3 More Twitter Hashtags

by Jemi Fraser

Wow! You folks are amazing. I've learned a lot about hashtags over the past couple of posts! If you'd like to see the first 2 posts in this hashtag series, check them out here and here.

1. #writetip, #editingtips, #pubtip & #querytip

I hadn't thought of leaving TweetDeck columns open for these hashtags, but several of you have mentioned them and they're great! I think their names are self-explanatory - give them a try & see what you find!

2. #nano, #nanowrimo, #wordsprints & @NaNowordsprints

It's November, so these are appropriate right now. If you don't know about National Novel Writing Month, check it out. It's a great place to meet other writers crazy enough to write a first draft of 50k in 30 days. I've participated in NaNo several times now and it's always a lot of fun - and very productive. Most days, you can find people willing to do word sprints with you to boost that word count. These sprints can be for anywhere from 5 minutes to an hour. Sometimes they'll even throw in a dare to include in your sprint. Last year's "add a wild animal" dare added a great scene to my novel!

3. #mywana

I learned about this from the lovely Darke Conteur. WANA stands for We Are Not Alone. It's similar to the #amwriting hashtag in that it's a conversation place for writers - a great place to find other writers and the support we all need from each other.

I THINK this will be my last hashtag post for a while, but if you've got any further suggestions, let me know! And if you're a fellow NaNo nut, add me as a buddy - we need all the support we can get! I'm jemifraser over there too :)

Jemi Fraser is an aspiring author of romantic mysteries. She blogs and tweets while searching for those HEAs.

GET YOUR QUESTIONS READY!

In an upcoming post From The Write Angle contributors will answer your questions. What's it like to "get the call" either from an agent or a publisher? How do I get my MS in to Hollywood? How do historical writers do all of that research?

What are your questions for our contributors? Keep an eye out for our upcoming call for questions.

3 More Great Twitter Hashtags

by Jemi Fraser

In my last post, I talked about 3 hashtags I enjoy using on Twitter. I asked what other hashtags you were using and got some terrific suggestions!

1. #10queriesin10tweets

Sara Megibow runs this one. Sara is an agent at Nelson Literary Agency and she is fabulous! Usually on Thursdays, Sara goes through 10 queries in her slushpile and tweets the genre and whether she's passing or requesting pages. She also includes her reason for her decision. It's amazing how many people query her with genres she doesn't represent. I don't think I've ever seen her have less than 2 or 3 in the 10 - sometimes as many as 5. Crazy. Not researching agents is a waste of everyone's time!

2. #1k1hr

I hadn't heard about this one before (thanks Viklit!). I've used word sprinting hashtags during NaNo before, but I hadn't used them elsewhere. I will from now on. Word sprints are a great way to get a boost in your word count. If you haven't used them before, you send out a tweet asking if anyone wants to sprint (use the hashtag!). When someone else is sprinting with you, it's great motivation to get those words down.

3. specific chats for genres and age categories and one for self pubbers

I think these were my first introduction to chats and hashtags. They are Awesome!

#yalitchat
#kidlitchat
#mglitchat
#nalitchat
#chicklitchat

#indiechat - this one is great to meet writers who have chosen to self pub. They cover all kinds of great information and you get to meet all kinds of interesting people!

I don't know all of the writing chats (obviously!) but try a search with your genre combined with chat and see what pops up. I've learned a lot by participating in and lurking at these chats. These chats often move QUICKLY!! Using TweetChat is very helpful as it stays on the chat only. It also inserts the hashtag for you so you don't have to remember!

 I've got one more post on hashtags up my sleeve. What would you like to see on it? Do you use any of the ones I've mentioned today?

Jemi Fraser is an aspiring author of romantic mysteries. She blogs and tweets while searching for those HEAs.

How's Social Media Working for You?

by Matt Sinclair

This past weekend, I attended a nonfiction agent panel conducted by the New York Writers’ Workshop. These panels are done in coordination with the organization’s pitch weekends, where writers learn how to and then pitch their manuscripts directly to editors, which sounds like a great program, though I’ve not done it myself.

I've attended these panels before-- both for nonfiction and fiction-- and met several different agents, many of whom are household names in the households of aspiring authors. This time, the agents on the panel were Peter Rubie, CEO of Fine Print Literary Management; Katherine Fausset, an agent with Curtis Brown; Rita Rosenkranz head of the Rita Rosenkranz Literary Agency; and Richard Florest, an agent with Rob Weisbach Creative Management.

The panels are great opportunities for writers in the NY area to get a sense of what these agents are looking for, and as Fausset said, you can slide mention of these workshops in your query letter as a small demonstration of your dedication to the craft and to answer the question about why you’re pitching your manuscript or proposal to the specific agent.

To be honest, this particular panel reiterated a lot of the basics that most of us have heard before, and I’m not going to go over them point-by-point. The good news is nonfiction is currently a strong market for writers, especially if you have built a strong platform. One tidbit I found particularly interesting that I wanted to share here: If you can show that your self-published book -- fiction or nonfiction -- sold at least 5,000 copies, your ability to succeed in an agent’s eyes goes up significantly. Of course, 10,000 is better, and they’re not saying that they’re going to rep that specific book that you self-pubbed, but they’d be willing to hear your pitch for the next book. But if your first book still had an audience to meet, then maybe they would pick it up. It’s not common, but it happens.

I also enjoyed the discussion of “community,” in other words, your reach on social media such as Facebook and Twitter. But, as Rubie said, “No one knows yet how social media translates to sales.”

I spoke with Rubie after the panel and he explained that there really are no metrics to determine what a strong community means in terms of sales. Part of the problem is that things are changing so quickly that the value of something as a measuring tool is ephemeral. Basically, what worked last summer might have run its course by Thanksgiving. Moreover, followers don't translate to product moving out the door. You might have 1500 Twitter followers, for example, but it’s entirely possible that fewer than ten of them will buy your book.

To be honest, I'm starting to wonder if I, and most writers without major marketing teams behind them, are approaching social media the right way. I know Twitter is a great way to develop conversations with your audience, but I'm not sure it sells books. Facebook? I've found it invaluable to rebuilding friendships with those I went to school with. And I've met writers I wouldn't have met otherwise. I might even have sold a book or two, but probably not a lot of them. My blog? Let's just say it is in the midst of a rethink.

Although the panel didn’t discuss this, it reminded me of the concept of “influencers,” which is a term used in advertising about the specific word-of-mouth folks who can really change people’s minds (Oprah being the most often-cited example, back when she still had a ratings-dominant television show.) Not everyone’s Oprah. But you probably have an influencer or two in your lists of followers. If you are the type of person who understands how to drill down into your twitter and Facebook following data, if you can quantify your audience that way, you might be able to drive home the potential audience for your book to an agent. More power to you. In fact, if you know how to do that well, I might want to chat with you…

Indeed, I'd like to hear from you on a few things. How is social media working for you? Do you have any real metrics for how it's helping you build your audience? Or do you use it for other purposes?

Matt Sinclair, a New York City-based journalist and fiction writer, is also president and chief elephant officer of Elephant's Bookshelf Press, which earlier this year published a short story anthology called Spring Fevers, available through Smashwords, Amazon, and in print via CreateSpace. EBP's latest anthology, The Fall, will be released in late October. Both anthologies include stories by fellow FTWA writers, including Cat Woods, J. Lea Lopez, Mindy McGinnis, and R.S. Mellette; R.C. Lewis and Jean Oram also have stories that will be in The Fall. Matt blogs at the Elephant's Bookshelf and is on Twitter @elephantguy68

 

5 Easy Ways to Increase Your Blog's SEO for Writers

by Jean Oram

You may have heard the inspiring story behind our very own Calista Taylor's recently released Steampunk Your Wardrobe book. If not, the short version is she landed an agent because of her niche-focused blog about steampunk. Her agent, in turn, landed her a book deal within weeks.

When you read something like that you may have that completely natural reaction of "Why not me?"

I agree. Why not you as well?

Today I'm going to share some of the SEO tips I've learned in past few months so when folks Google brilliance it isn't someone else's that hits that first page of results--it'll be yours. But before we do, I need to you to pull out your honking, snorting laugh and pull your pants up a little higher. And if you wear glasses, you're going to need to tape them. That's right, we're getting our geek on.

First of all…

What Does SEO Stand For, What is SEO, and Why Does SEO Matter?

A lot of good questions in that heading. SEO stands for Search Engine Optimization. In other words, the little things you do when you blog or create a website so search engines can easily recognize your site and what it is about. This then helps increase your visibility and allows you to slowly work your way up to the first page of search results. Because honestly, how often does the average Joe sift deeper than the first page of results? (Not that often.)

Wikipedia:
SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.

Well said, Wikipedia.

Here are five easy tips that you can start using right away. Do note that if you are starting a brand new blog (or website) these things will reap you immediate rewards if used well and you remain consistent. (I’ve tested it.) If you have a long-standing blog that hasn't made the best use of SEO in the past, you may find it takes longer for this stuff to create an impact. (You have a pile of non-SEOized content diluting the SEOized stuff. And yeah, I tested that as well.)

1. Search Engines Love Fresh Content

The more you post on your blog, the more Google and other search engines crawl your site. The more they crawl, the more likely they are to find all your content and horde it in their little brains, bumping you up in their rankings, and bringing you closer to the first page of search engine results. There is a diminishing rate of returns though—and if you make use of the next few tips, fresh content isn’t going to make or break your blog.

So quit hyperventilating already. I promised easy.

2. Niche Content and SEO

Niche content has typically less competition. Usually, there are fewer searches conducted because it is a niche topic, however, the folks who do search out your niche are those who are interested. And interested readers typically spend longer on your site which leads to another bump up in your rankings.

So while it may seem smart to plaster your chick lit blog with “romance” and "fiction" and "book" keywords, be sure you keep honing down to your niche as well. Focus, focus, focus. It's okay if you spread out and talk about other things, but always bring it back to your niche. In other words, make every post about your niche--somehow. (And your niche can't simply be "writing" if you want to be anywhere near the first 20 pages in a search result.)

3. Keywords Increase Your SEO

Probably the biggest thing you can do for your blog or site relates to niche keywords. Find them. Use them. But don't abuse them. Your posts will read funny if you overuse keywords AND search engines will penalize you. 3-4 times in the body of a post for one keyword or keyword phrase is generally plenty. (If you want more info on where to use keywords for the best use of search engine optimization, I’ll run a post on my personal writing blog today as this post is already getting pretty long.)

Tip on finding the right keywords: Use Google's Keyword Tool (and if you use WordPress, use it in combination with Yoast’s SEO plugin—it rocks). Using Google’s Keyword Tool you can find the variations of keywords (and keyword phrases) people use when searching online as well as what the competition level is along with the number of searches conducted on Google per month.

"Chick Lit Fiction" has low competition, but you know if folks are searching for this they are that audience. The number of monthly searches is rather low so this is a keyword phrase that you would want to use in conjunction with others.

With this search you can see that "romance fiction"--a slightly larger niche than "chick lit fiction" still scores low for competition but has significantly more monthly searches on Google.

If you look at the screen shots, both "romance fiction" and "chick lit fiction" are low in terms of competition. That's good.

If you pop "SEO optimization" (redundant on the ‘optimization’, I know—but this is actually a very common search (Important tip: Use the keywords people actually use--not ones you think they should use)) into the tool you will find you have the same number of global monthly searches as "romance novels." (Not shown here.) However the competition is HIGH, not LOW for those 550,000 monthly searches. Low competition is GOOD. Good thing we aren't in the sharing SEO optimization tips business, eh?

Note: You’ll probably notice that there are fewer searches for your niche (eg: chick lit) than your main topic (eg. romance). This is good. Remember: These are the specific readers you want. And, of course, try to use both keywords to hit both bases!

4. Keywords in your URL for Greater SEO

Both Blogger and WordPress allow you to tweak your post’s slug (permalink). A slug is that unique bit of URL tacked on at the end of your site’s URL that correlates to a specific post or page. This is where you can cut extraneous words (such as: the, and, for) that mess up your SEO. Search engines look everywhere!

Example: You will notice this post's title is: 5 Easy Ways to Increase Your Blog's SEO for Writers. The slug/permalink is: tips-to-increase-blog-seo.html Notice the different keyword phrases I hit: "Increase your blog's SEO" and "SEO for writers" and "tips to increase blog SEO" as well as "increase blog SEO." I won't kid myself about hitting the first page of search results, but this will increase the likelihood that maybe it will pop up in someone's results. Someday. Maybe. (Remember the competition is high for this topic.)

5. Links In Increase Your SEO

The more people linking to your blog whether on Twitter, Facebook, Google+, their own blog, blog rolls, or even in blog comments, the better. The more places that link to you, the more search engines say, "This stuff must be good, bump up their ranking." (Especially if the sites linking to you have high rankings.) So get your blog out there. When you leave comments on other people's blog, use the URL feature when you can. And try to link to the same URL every time--don't vary it.


Wow. That was a lot of info on SEO tips for you, my writing, blogging friends. I hope they help you out--and don't stress out about tip #1, okay? If you follow 2-5 you'll do just fine. And if you are looking for more ways to use keywords as well as find out what photos and videos can do for your blog’s SEO, be sure to pop over to my blog where I’ll share more SEO tips today.

So now that you've looked at your blog and its SEO from the write angle, what do you think? Are there some things you can do to increase your SEO? Have questions? Pop them in the comment section.

Jean Oram is a bit of a geek and has spent the week debating the payoffs of market share vs. SEO with her father--seriously one of the first guys to blog--ever. She likes to blog on her poorly optimized writing blog (she may work on that when she has time) as well as tweet, facebook, and some other stuff. If you aren't following her, you should. She shares good stuff you could easily use.